
"Dear how do I get my husband to see Renoir? Tell him he favored nudes.
P.S. Book me at visitPhilly.com"
Last summer, on a county road somewhere in the swamps of Jersey roughly halfway between New York and Philly, this billboard appeared along the roadside. The first time I saw it I swore out loud, cursing what was surely the beginnings of the final humiliation of Albert C. Barnes. I thought about it again this past week when reading of a recent court petition that gives the faintest glimmer of hope for halting the injustice of the Barnes Foundation move, scheduled to begin in a few months.
It's often mentioned in art circles that the distinction between figurative art and tawdry indecency can be described as that of between "nude" or "naked" - the idea being that when tastefully done, the nude figure has historically represented the pinnacle of artistic grace, whereas gaudy "nekkid pitchers" are generally felt to be of a more crass and vulgar nature. Naturally, this distinction requires a measure of subjectivity on the part of both artist and viewer since there are often gray areas that hinge on factors such as artistic intent and the general degree of receptiveness. And other times... well, it's pretty clear-cut. In many cases, naked is embarrassingly obvious.
This billboard is clearly a naked ad. There is no pretense or nuance involved here. It is a naked attempt to exploit Renoir's nudes for commercial profit for the "Culture Industry," and for tourist dollars to the city of Philadelphia. By diminishing Renoir's nudes and placing it within the context of the naked, it debases his art into what I'll call a "naked nudity" - art that is stripped of its dignity for the sole purpose of spinning off financial gain. This is hardly surprising in today's landscape of museum viewing-mills for the masses, and the constant hype surrounding each new blockbuster exhibit.
But, what is surprising are the layers of exploitation found in the Barnes case and the magnitude of its perversity, rivaled only by the irony which is crystalized, here, in this billboard ad. It touches on the too-familiar themes of betrayal, ethical failings, the power of moneyed interests, judicial overreach, and the "art establishment." The best summation I've found to date on the matter is in the 2009 documentary "The Art of the Steal," by Don Argott. And, in a delicious bit of counter-irony, statements made in that documentary form one basis of the petition now before the court, which will hold its next hearing March 18.
Albert Barnes acquired the largest collection of Renoir works in the world, and they are still housed in the Barnes Foundation collection. He was able to do this because of his unparalleled eye for quality works of art. He was collecting from the likes of Renoir and many other Post-Impressionist and early Modern artists
when the establishment art "experts" and the Philadelphia Inquirer proclaimed his 1923 showing at Philadelpia's Pennsylvania Academy of Fine Art "primitive art," "trash," "debased art," "nasty," and "most unpleasant." The collection is now valued at over $25 billion.
The 1923 snub obviously had a profound effect on Barnes, and from that point on he was determined to dedicate his collection to the cause of art education, establishing the Barnes Foundation as a school for the study of fine art. Barnes was especially interested in instilling an appreciation for art in people from all walks of life, including the disadvantaged. He left strict instuctions in his will that the art pieces can never be moved from his school in Merion, Pa. or be sold or lent to museums. His desire was to make the works available specifically to those who understood and appreciated the true value of the art, and who were not to be herded like cattle past those works in a museum. Up to 12,000 monthly visitors from the general public could view the works in his Merion school. (In 2009, by comparison, the Museum of Modern Art in New York averaged about 234,000 visitors per month.) Barnes died in an automobile crash in 1951.
But an ironclad legal will can never hold back the cunning force of those clawing to get their hands on a $25 billion collection. And so, the collection was "acquired" by collusion, by misrepresentation, and by applying massive pressure on the Lincoln University Board of Trustees (stewards of the Barnes Foundation) by Philadelphia establishment power brokers. In a judicial farce, the collection was ultimately ordered moved from Merion to the Benjamin Franklin Parkway near the Philadelphia Museum of Art, betraying the direct instructions in the Barnes will. Instead of fueling a desire to understand the essence of important art movements in the quiet setting of Merion, those Renoirs and Cezannes, those Picassos and Van Goghs will now be fueling the sales of admission tickets, and the retailing of burger joints, hotel packages,
steak shops, taxi fares, and draft beers all around the Parkway. I'm all for capitalism, but this has much more to do with profiting from stolen merchandise.
And the billboard, sponsored by the Greater Philadelphia Tourist Board, is obviously laying the groundwork to market the Barnes collection. It's a fitting expample of the crass nature of modern advertising which targets the "Costanza" of our inner consciousness - that is, the George Costanza or, perhaps, the Homer Simpson that resides deep within us. As "higher-beings," we like to imagine that we have risen above those base impulses that drive the lower species of the animal kingdom, which can only act on wants and desires. This may even be true. But occasionally, in unguarded moments, we reveal the hidden Homer or Costanza that we keep shackled within, and fail in our attempts to control that urge to shovel handfuls of shrimp into our mouths, or to drool on our shirts at the thought of a donut. After the death of Albert C. Barnes, the thought of controlling his massive collection left the elites drooling on their shirts, and doing not a little shoveling of their own. Hopefully, Judge Stanley Ott's decision will save them from their own base impulses.





